Social Marketing Services, Inc.

About Nancy Lee


Nancy Lee has more than 30 years of professional marketing experience, with 20 of those years (as of 2023) focused on Social Marketing, Marketing in the Public Sector, Marketing Research, and Strategic Marketing Planning. She received her MBA with a major in marketing from the University of Puget Sound and her Bachelor of Science in Education from the University of Illinois. Nancy has held numerous corporate marketing positions including Vice President and Director of Marketing for Rainier Bank, and Director of Marketing for Seattle's Children's Hospital.  She is founder and Board Member of the Pacific Northwest Social Marketing Association and a board member of the International Social Marketing Association, and the Social Marketing Association of North America.

Nancy with Philip Kotler

Since 2020 she has taught an online Professional Certificate of Completion course offered by the International Social Marketing Association. This 12 week course provides an in-depth model and planning framework for developing a strategic Social Marketing Plan.

She is currently (2023) an affiliate instructor teaching Social Marketing, and public sector marketing at the University of Washington, and has also taught at Seattle University's Institute for Public Service, and the University of South Florida's School of Public Health. She has been a guest lecturer at the University of Cape Town in South Africa, the Health Promotion Board in Singapore, and at Oxford University. She has conducted social marketing workshops for more than 5000 public sector employees involved in developing public behavior change campaigns. She has been a keynote speaker on social marketing at conferences including ones addressing Public Health, Injury Prevention,  Environmental Protection, and Financial Well Being.

As President of Social Marketing Services, Inc. since 1993, Ms. Lee has been a consultant for more than 200 non-profit and public sector agencies and has participated in the development of more than 100 social marketing campaign strategies.

Nancy is a past president of Mercer Island Rotary, and has been a volunteer member of the Monterey Bay Aquarium's Seafood Watch Advisory Committee, the Mercer Island School District's Advisory Committee, Mercer Island Green Ribbon Commission, and the American Society for Public Administration.

She lives on Mercer Island, Washington, with her husband Terry and beloved dog who of course wears her lifevest when out on the water.

Clients and Projects

A partial listing of social marketing projects and clients for Social Marketing Services, Inc. (1993 -- Present) includes the following:

Public Health

  • Covid 19: Department of Health, Washington State
  • Tobacco Prevention: Department of Health, Washington State
  • Reducing Secondhand Tobacco Smoke Around Kids: Snohomish County & Cornish School of Fine Arts
  • Teen Pregnancy & STD Prevention: Office of Superintendent of Public Instruction, Washington State
  • HIV/AIDS Prevention: Centers for Disease Control and Prevention
  • Physical Activity: Department of Health, Washington State
  • Nutrition: Washington State University Extension, Group Health Cooperative and Washington State Department of Health
  • Colon Cancer Prevention: Fred Hutchinson Cancer Research Center
  • Childhood Immunizations: Childcare Resources, Department of Health, Washington State, and Seattle Children's Hospital and Regional Medical Center
  • Eating Disorders Awareness and Prevention: Washington State Chapter
  • Farmers Markets: Department of Health, Washington State
  • Judicious Use of Antibiotics: Department of Health, Washington State
  • Talking to Your Doctor: Comprehensive Health Education Foundation
  • Reducing Mental Health Stigma: Department of Health, Washington State
  • Arthritis Prevention: Department of Health, Washington State
  • Diabetes Prevention: Department of Health, Washington State
  • Medication Assisted Treatment: ATIC National office

Injury Prevention

  • Decreasing Texting While Driving: WA Traffic Safety Commission
  • Pedestrian Safety: City of Kirkland, City of Seattle and Feet First.  See Nancy in program video: Safety Video 
  • Click it Or Ticket: Washington Traffic Safety Commission

  • Drinking and Driving: Washington Traffic Safety Commission
  • Safe Gun Storage: Tacoma/Pierce County Public Health
  • Senior Fall Prevention: Department of Health, Washington State
  • Drowning Prevention: Children's Hospital and Regional Medical Center & King Co. Rivers, and Safe Boating Foundation.
  • Suicide Prevention: Department of Health, Washington State
  • Sexual Assault: Office of Crime Victims Advocacy, Washington State
  • Domestic Violence: Tacoma Pierce County Public Health, Washington State

Environmental Protection

  • Citizen Action Guide: 101 Choices for Living Green: City of Seattle
  • Stormwater Runoff: Environmental Protection Agency and Seattle Public Utilities
  • Recycling: City of Auburn, City of Seattle
  • Natural Yard Care: King County Department of Natural Resources and Parks and Seattle Public Utilities
  • Litter Prevention: Department of Ecology, Washington State
  • Leaky Toilets: Seattle Public Utilities
  • Habitat Protection: Seattle Public Utilities
  • Electrical Conservation: City of Seattle
  • Water Quality Protection: Department of Ecology, Washington State
  • Landfill Reduction: 2good2toss campaign for Department of Ecology, Washington State
  • Reducing Toxics in Households: Department of Ecology, Washington State
  • Commute Trip Reduction: King County Metro
  • Proper Disposal of Grease and Cooking Oils: Victoria, Canada
  • Small Farms Best Practices for Protecting Water Quality: Whatcom County Conservation District
  • Financial Well Being: World Bank and International Labor Organization
  • Increasing Dumpster Closures: City of Bellevue

Public Engagement Activities

  • Puget Sound Partnership, Washington State
  • Green Power, City of Mercer Island, WA

Community Involvement

  • Enhancing Urban Communities: Edens Lost and Found
  • Public Engagement Activities: Puget Sound Partnership, Washington State
  • Citizen Action Guide: City of Seattle
  • Community Priorities: Mercer Island School District
  • Retirement Savings: Department of Retirement Systems, Washington State
  • Early Learning/Reading: King County Public Libraries
  • It's About Time for Kids: Camp Fire Boys and Girls
  • Thrive by Five, Washington