Publications

The four books Nancy coauthored with Philip Kotler are described in this section, as are a listing of her Journal articles, and access to three Marketing Primers and free Marketing Planning Worksheets that can be downloaded.

• Books
• Marketing Primers
• Planning Worksheets
• Journal Articles

"Your presentations on social marketing provided the audience with a great tool for influencing applicators and the public to adopt safe practices. Your interactive presentations allowed the audience to fully participate and to more deeply appreciate your message. This information will assist educators and regulators to select a target audience and to effectively reach that audience to change behaviors, thereby reducing the risk posed by pesticides to those who handle and apply them."Kevin Keaney, U.S. Environmental Protection Agency