These two page, front to back, laminated sheets summarize key definitions, theories, concepts and models from two books coauthored by Nancy Lee and Philip Kotler. They provide a quick reference guide and convenient mechanism for reviewing, reinforcing and sharing principles and practices from each of the books. Primers are available from Nancyrlee@msn.com for $5 each including mailing.
To order laminated primers send the following information to Nancyrlee@msn.com :
- Social Marketing - or- Marketing in the Public Sector primer and number of copies.
- Mailing address
Orders will be mailed with an invoice for payment.
- Social Marketing Primer
- Marketing in the Public Sector Primer