Books by Nancy Lee and Philip Kotler
Since 2002, Nancy has coauthored six books with Philip Kotler, distinguished professor of International Marketing at Northwestern's Kellogg School of Management who first introduced the term "social marketing" in a pioneering article in the Journal of Marketing in early 1970s.
Up and Out of Poverty: The Social Marketing Solution (Wharton School Publishing, 2009)
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Also available from Barnes & Noble, Borders and Diesel Ebooks
In Up and Out of Poverty, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a powerful new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional foreign aid to improved education and job training, economic development to microfinance. They offer crucial new insights into why so many anti-poverty programs fail--and propose a new paradigm that can achieve far better results. You'll learn how to apply advanced marketing strategies and techniques to systematically put in place the conditions poor people need to escape poverty. Through more than 25 real case studies and examples, you'll learn how these marketing techniques can help promote health, education, community building, personal motivation, and more. Major sections cover:
- Poverty: understanding the problem and assessing current solutions.
What's working, what hasn't worked, and why it hasn't worked. - How marketing principles can drive poverty solutions that really work.
Applying segmentation, defining target markets and desired behavior changes, and understanding barriers and motivation. - Developing a strategic marketing plan for reducing poverty.
Powerful lessons from the successes of tuberculosis prevention in Peru. - Ensuring an integrated approach.
Bringing together the public, nonprofit, and private sector-and local people "on the ground".
For 30 years, the authors' social marketing techniques have been successfully applied to healthcare, environmental protection, family planning, and many other social challenges. Now, Kotler and Lee apply them to the largest challenge of all: global poverty.
Social Marketing: Influencing Behaviors for Good (SAGE, 2008)
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This is an updated version of Social Marketing: Improving the Quality Of Life 2nd Edition (2002), a best seller for Sage Publications.
Alan Andreasen, Georgetown University professor, writes in the foreword to this book: "What distinguishes this book from others in the field is its excellent combination of the conceptual and practical. Its core includes careful definitions and frameworks. Its structure follows the classical approach to devising and launching effective social marketing campaigns. Perhaps its greatest value lies in the rich trove of examples, checklists, and warnings that provide both students and practitioners the kind of hands-on guidance they need to do social marketing well. I urge both neophytes and experienced veterans to use this volume as a guide to creating powerful social marketing campaigns."
Case contributors include world leaders in social marketing, sharing the background, strategies and results of some of the most well known social marketing campaigns in the world.
Carol Bryant University of South Florida, "VERB™ Summer Scorecard"
Carol Cone Cone LLC, "Go Red for Women"
Robert Denniston Office of National Drug Control Policy, "Above the Influence: A National Youth Anti-Drug Media Campaign"
Rob Donovan Curtin University, Western Australia, "Freedom from Fear: Targeting Male Perpetrators of Intimate Partner Violence"
Sue Eastgard Youth Suicide Prevention Program, "Youth Suicide Prevention"
Jeff French National Social Marketing Centre, "Marketing Social Marketing in England"
Gerard Hastings Institute for Social Marketing, University of Stirling, UK, "A Fat Chance Pays Off"
Steven Honeyman Population Services International, "Social Franchising of Family Planning Service Delivery: A Rising Sun in Nepal."
Francois Lagarde Social Marketing Consultant, "E-Health Network in Canton Switzerland"
Jim Lindenberger University of South Florida, "USDA Food Stamp Media Campaign"
Lynne D. Lotenberg Social Marketing Consultant, "Using Storytelling to Deliver Health Messages in Rwanda"
Doug McKenzie-Mohr Environmental Psychologist, "Turn It Off: Canada's Anti-Idling Campaign"
Patricia McLaughlin American Legacy Foundation, "the truth® campaign"
Jim Mintz Centre of Excellence for Public Sector Marketing, "Is Your Family Prepared?", Public Safety Canada
Gregory R. Niblett AED, "Jordan Water Efficiency Program"
Bill Novelli AARP, "Don't Vote: Until You Know Where the Candidate Stands"
Michael Rothschild University of Wisconsin, "Road Crew: Reducing Alcohol Impaired Driving"
Beverly Schwartz Ashoka, "USDA Food Stamp Media Campaign"
Bill Smith AED, "Save the crabs. Then eat ‘em."
Shelly Spoeth Centers for Disease Control and Prevention, "African-American Women HIV Testing Campaign"
K. Vijaya Health Promotion Board, Singapore, "Recognition & Rewards Program for Healthier Eating Establishments"
Pete Webb Pacific Consulting Group, "Improving Service Delivery at the IRS."
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (Wiley, 2005)
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This book provides best practices and cutting-edge ideas on the best ways and means for corporations to maximize corporate contributions to social issues and to know what good they did. Business leaders will learn how to align their business goals with cultural and social ones; choose social issues and charities to support; gain employee support; implement successful initiatives; and evaluate their efforts.
Sandra Taylor, Senior Vice President, Corporate Social Responsibility Starbucks Coffee Company writes: "This comprehensive perspective on corporate social responsibility answers tough questions about the value of social initiatives for companies, investors, employees and customers"
Maureen Conway, Vice President, Emerging Marketing Solutions, Hewlett-Packard writes: "Brilliant . . . an important compilation of great work done by great companies. Corporate Social Responsibility examines the most innovative business practices and leaders of our time who are discovering the pathways that converge business and social agendas for the benefit of all stakeholders. Well done!"
Marketing in the Public Sector: A Roadmap for Improved Performance (Wharton Publishing, 2006)
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This is a groundbreaking book written exclusively for governmental agencies, offering dozens of marketing success stories from agencies of all types – from around the world - demonstrating that marketing is far more than communications and has at its core a citizen-oriented mindset. It presents a step-by-step model for developing a marketing plan and demonstrates how the tools in the marketing toolbox can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors – even increase revenues and decrease operating costs.
Governor Christine Gregorie, Washington State wrote: "This book is filled with insights for people who want to communicate effectively about government programs, but it should also be on the bookshelf of any government manager who needs to think creatively about how to improve customer service. Every page contains information and ideas that public-sector leaders can, and should, put in their management tool kits."
Dave Ross, CBS News Commentator wrote: "Kotler and Lee are teaching governments to motivate by invitation rather than intimidations. Instead of complaint and reaction, they work to create a culture of contagious cooperation that can replace rulemaking with social consensus. This is a practical manual for un-clogging hearing rooms, cooling tempers, and putting government back on the side of the people who pay for it."
Click here for additional reviews of this book.
Social Marketing for Public Health: Global Trends and Success Stories
Hong Cheng, PhD, Associate Professor of Advertising, E. W. Scripps School of Journalism Ohio University, Philip Kotler, PhD, Nancy Lee
ISBN-13: 9780763757977
ISBN-10: 0763757977
$72.95 (Sugg. US List)
Paperback
350 Pages
© 2011
Will Publish: 11/30/2009
Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs—around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents.
Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prevention; from promotions for health lifestyle to battles against obesity; and from public educational campaigns on hepatitis B to contraceptive social marketing. Contributing authors include leading social marketing scholars, seasoned social marketing practitioners, and longtime public health professionals.
Social Marketing: Improving the Quality of Life (SAGE, 2002)
This is now out of print.